The 10 Playbooks
Each step explained in operator language. What to do, in what order, with what KPIs.
For independent US restaurants tired of bleeding 30% commissions, fighting bad ratings, and gambling on ads that don't move the needle.
Delivery apps changed everything — and not always for the better. You're stuck in a system where:
"The platforms didn't build this for you. They built it for themselves."
No tricks. No hacks. A repeatable operating system that builds the right menu first, sets up channels deliberately, captures customer relationships, runs tight ops, retains buyers, and scales only when the unit economics work.
Each step has playbooks, checklists, KPIs, and a ready-to-use template you can copy this week.
Every step has a playbook, a checklist, KPIs to track, common mistakes to avoid, a real case study, and an appendix asset you can copy and use today.
Each step explained in operator language. What to do, in what order, with what KPIs.
Menu Audit Excel. Bundle Pricing Calculator. Listing Checklist. KDS SOP. Review Reply Library. Weekly Review One-Pager.
Included in ToolkitEvery KPI defined with formula and worked example. AOV, Direct Share %, Contribution Margin, Repeat Rate, and more.
These are patterns, not promises. The variable that decides whether you hit them isn't how much you spend on ads — it's whether you follow the sequence.
Data from operators who followed the full 10-step sequence over 90 days. Your mileage will vary.
For operators with time to implement. 137 pages, 10 templates, 90 days. You ship one step per week.
For operators with revenue to protect but no time to implement. We run the audit, build the system, ship the wins.
The Delivery Method is built by an interdisciplinary team that combines operations, menu engineering, growth, and analytics. We got tired of seeing operators get advice from a single angle — a marketer who didn't understand the kitchen, an operator who didn't understand ads — and lose money trying to make it work.
Restaurant operator with hands-on experience opening, running, and scaling delivery-focused concepts.
Chef-trained product manager. Builds delivery-first menus that travel well and protect margin.
Digital marketer specialized in GBP, local search, paid media, and conversion.
Former ops analyst. Builds dashboards, defines KPIs, runs the weekly review process.
CRM specialist. Segmentation, lifecycle messaging, loyalty, reputation.
Three ways to start. Pick the one that fits how much help you want.
30-day money-back guarantee
Everything in The Book, plus 10 ready-to-use templates:
30-day money-back guarantee
Everything in Book + Toolkit, plus:
30-day money-back guarantee
Secure checkout via Stripe · Instant download · 30-day money-back guarantee
Each engagement is scoped after a free online chat. Pick the entry point that fits your situation.
Listing audit, menu rebuild, photos, smart pricing, and ratings recovery. Designed for the DoorDash algorithm in 2026.
Full Uber Eats rebuild, keyword strategy, photo upgrade, and ad-spend optimization.
Grubhub-specific setup: visibility leaks fix, sponsored placement strategy, and rating defense.
Rebuild your menu for delivery economics. Cut items that hurt margin, redesign bundles, rewrite descriptions.
Add a 0%-commission channel: branded online ordering, Google Business Profile, conversion funnel.
End-to-end strategy across all platforms + direct. 90-day implementation roadmap.
What operators ask us before they buy.
If you're hitting your AOV and margin targets, no. But if your commission % feels uncontrollable and your Direct Share is under 10%, this book exists to fix exactly that.
The method works for fast-casual, QSR, food trucks, cloud kitchens, and small multi-unit operators (1-3 locations). It does NOT cover full-service fine dining, hotel restaurants, or chains over 10 units.
The full 10 steps take 4-8 weeks if you do one step per week. You can start seeing AOV gains from Step 1 in week 1.
No. The book is built so a non-technical owner can run it. Most steps require 30-90 minutes of focused work per week.
Yes, this 2026 edition is built for the US market (DoorDash, Uber Eats, Grubhub). The underlying method applies globally, but platform-specific details are US.
PDF, instantly downloadable after purchase. The Toolkit (Tier 2+) includes Excel and Word files.
Yes, all buyers get free updates for the 2026 edition. New annual editions are released at a discounted upgrade price.
Yes. See our Services page for done-for-you implementation, audits, and ongoing coaching.
Engagements start at a custom-scoped price after a free online conversation. We work with restaurants doing $20K+/month in delivery revenue.
Most engagements run 60-90 days from kickoff to handoff. After that, optional retainers are available for ongoing optimization.
137 pages. 10 steps. 10 templates. Built by operators, for operators. One investment, lifetime access, free updates.